More Reasons Now Than Ever To Be Seen Where It Matters
Business owners are risk-takers and have a lot to lose. Although have taken a calculated risk by floating their enterprise it is still something they wouldn’t want to lose. There was a time when the business of a public-facing enterprise had to be in a location that had the most probability of being discovered. That was the reason marketplaces sprung up and became beneficial for all businesses that were part of it. These spots came with a big price tag and pushed the margins of the business owner.
In more recent times the magnet to attract customers has become broader. Though marketplaces still exist the customers have started discovering businesses and services which may not be part of a marketplace. Now more than ever the mantra is customer satisfaction.
People will walk a little more or drive a mile if they are impressed with the offering. Business owners were quick to catch on with this trend. Their promotion plan has gone digital and local. Almost all of the customers of any business will be local people.
Digital websites give them an opportunity to target people in a specific geography. A great website creates a community that values the listings of the website. They keep coming back to the website and that helps all businesses that are listed.
The entry-level listing of a business on a website is free and does not require more than just sharing your business card, details of goods or services, and some pictures. There is another great feature of listing with a website that helps in discovery. Any new change or announcement or offer can be conveyed quickly. People who have liked your offering will also get notified as well as new customers will be sourced.
A great advantage for business owners is that their customers who are satisfied with the offering can share their feelings by writing a review or simply taking a selfie or creating a social media story, all these are available to be seen by the world on this website. Customer loyalty is a natural fallout of creating a digital bond with your customer. It makes perfect business sense to be seen in places where your customer is seeking.
It is crystal clear that the future is digital on the web and mobile and business owners should align their reach-out strategy with aggregators who are building communities.